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iContact

Tackle email-based advertising schemes of all sizes with this professional message management service featuring automation

8.2

1157 Votes

Comprehensive Email Marketing Solution

iContact is a robust email marketing software designed to create, send, and track email campaigns. It's a premier solution for businesses of all sizes, offering unique features that help in streamlining email marketing efforts and enhancing customer engagement.

Feature-Rich Interface

iContact boasts a feature-rich interface equipped with an array of tools that facilitate the creation, distribution, and tracking of email campaigns. The software includes a user-friendly email editor that allows users to design attractive and professional emails without needing any coding knowledge. Furthermore, it has a library of customizable templates that can be tweaked to align with the company's branding.

Efficient Contact Management

The software excels in managing contacts efficiently. With its advanced segmentation features, users can group contacts based on their behaviors, interests, and other demographic details. This allows for a more targeted approach in sending emails, increasing the chance of conversion and customer engagement.

Automation and Analytics

iContact provides a significant edge with its automation features. Users can automate email sequences, saving time and ensuring consistent communication with their audience. Additionally, the software's comprehensive analytics dashboard gives a clear picture of the performance of the email campaigns. It tracks open rate, click-through rate, and conversion rate, providing valuable insights that can help in refining marketing strategies.

Deliverability and Support

iContact is known for its high deliverability rate, ensuring that your emails reach the inbox rather than the spam folder. The software also provides excellent customer support, with a team of experts ready to assist with any issues or queries.

Conclusion

All in all, iContact is a robust, feature-packed solution for email marketing. With its intuitive interface, advanced contact management, automation capabilities, and insightful analytics, it can significantly enhance a company's email marketing efforts. The high deliverability rate and exceptional customer support further solidify its position as a compelling choice for businesses seeking a reliable email marketing tool.

Highest-Rated Features:

  1. High-Volume Sending
  2. Sending Outbound Emails
  3. Surveys

Lowest-Rated Features:

  1. Social Media Integration
  2. Breadth of Partner Applications
  3. Integration APIs
Company
iContact
HQ Location
Morrisville, NC
Year Founded
2003
LinkedIn® Page
https://www.linkedin.com/company/29117 (149 employees)
  • iContact Free: Free
  • Base: $15
Top 4 iContact Alternatives

Mailchimp

A mail campaign software that comes with a variety of data, analytics, and design options

Constant Contact

A drag-and-drop marketing campaign builder with an HTML-free email generator and social media integrations on Facebook, Instagram, YouTube, and Twitter

Salesforce Email Studio

Craft engaging lead nurture sequences and use advanced business logic to integrate your email marketing with the Salesforce Marketing Cloud platform

Campaign Monitor

An email marketing program that allows you to make professional emails and distribute them to your list