Downloadable video conferencing software for sales presentations and webinars with embedded analytics and marketing capabilities


616 Votes

Gotowebinar is one of the most popular web conferencing and webinar programs in the world. It was widely adopted even before COVID-19, and since then, it has grown in popularity, being used by millions across the globe.

As the name implies, Gotowebinar is an online webinar platform. Users can use the program to give presentations, create videos, organize an array of interactive features, record content for later use, and more. The slew of features that can be used in Gotowebinar is a cut above most other programs in this area and help Gotowebinar stand out in a crowded area. Indeed, Gotowebinar seems largely designed to smoothly integrate a variety of interactive features into the program. This makes it easy to keep your audience engaged in an era where drifting off during online webinars is way, way too easy. 

People who have used the program have repeatedly praised its overall functionality and ease of use. Tools that you need to use - including polls, the ability to raise your hand, etc. - are easy to find, and users generally will never have a problem figuring out what they are supposed to do or how they are supposed to do it. 

Users of the program have repeatedly praised these features while also noting that operating online webinars is as smooth as could be. Users can easily rotate through slide hand control of the presentation to others, allow multiple users to speak at one time, and more. This makes the program one of the most popular ways of hosting large panels that use multiple hosts. 

One of the best features of this program is also the ability to easily collect information about people who sign up. You can get their names, Email addresses, poll responses, level of attentiveness, and more. As a result, Gotowebinar is more than just a broadcasting tool: It is a highly effective marketing tool that makes it easy for you to get information about people who attend.

From a price perspective, the company offers two options: A lite feature at $49 a month and a more robust one at $99. This helps to ensure that customers are not paying for features they don't use. It also offers enterprise-level solutions for businesses that are interested in using the program in a larger way. 


  • Comes with numerous features that can be used to enhance your content and enhance an overall sense of interactivity. 
  • Comes with multiple price points to ensure that your business doesn't waste any money on features it will never use. 
  • Highly intuitive features that make the program exceptionally easy to use. 
  • Comes with a great analytics suite that makes it easy to track who is paying attention and what you can do to improve your presentations. 


  • Minor inconveniences for using some features, like testing power points that work before a seminar starts. 
  • Audio can get problematic at times, but these issues seem endemic to internet-based broadcasting programs as a whole. 

Highest-Rated Features:

  1. Registration
  2. Recording
  3. Attendee Reports

Lowest-Rated Features:

  1. Software Integrations
  2. Branding
  3. Social Media Integration
HQ Location
Boston, MA
Total Revenue (USD mm)
  • Lite: $49
  • Standard: $99
Top 4 GoToWebinar Alternatives


Professional video chat service created to facilitate online conferences and meetings on a large scale


Video conferencing built for business meetings and combined with in-client chat and screen sharing options

Adobe Connect

Tell stories that reach out and grab your audience's attention with engaging presentations, webinars, and digital training modules

Zoom Video Webinar

Online service designed to allow for videoconferencing on either a personal or a business basis