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AdRoll

An e-commerce marketing platform that ensures a consistent, personalized performance in order to grow business relationships

7.8

529 Votes

A comprehensive, user-friendly retargeting and prospecting platform for businesses.

Overview

AdRoll is a robust digital marketing platform designed to assist businesses in reaching their audiences through retargeting and prospecting strategies. The platform offers a wide range of features, including cross-channel advertising, personalized ad creation, and comprehensive analytics.

Features

The AdRoll platform is packed with features that provide an edge in digital marketing. The Dynamic Creative feature enables businesses to create personalized ads tailored to individual users, ensuring a unique and engaging experience for each visitor.

The Cross-Channel Capabilities allow businesses to reach their audience wherever they are, be it on social media, search engines, or their email inbox. This feature extends the reach of advertisements and increases the chances of successful conversions.

The platform's AI-driven bid and budget management capabilities ensure that businesses get the most out of their ad spending. It intelligently manages bids for different channels, optimizing for the best results.

Performance

AdRoll is highly praised for its performance. The platform's AI capabilities ensure that ads reach the right audience at the right time, increasing conversion rates and ROI. Its comprehensive analytics provide valuable insights into campaign performance, helping businesses make data-driven decisions.

User Experience

With its intuitive interface, AdRoll is easy to use, even for those new to digital advertising. The platform provides plenty of resources and guides to assist users in navigating its features and setting up successful campaigns. The customer support is also commendable, with responsive and helpful representatives.

Conclusion

In conclusion, AdRoll is a powerful tool for any business looking to bolster their digital marketing strategies. It offers a wide range of features, excellent performance, and an intuitive user experience. The platform's strengths lie in its AI capabilities, personalized ad creation, and comprehensive analytics. For businesses seeking to extend their reach and increase conversions, AdRoll is a worthy investment.

Highest-Rated Features:

  1. B2B Attribution
  2. Performance and Reliability
  3. Integration APIs

Lowest-Rated Features:

  1. Bulk Editing
  2. Custom Reports
  3. Automated Email Responses
Company
NextRoll
HQ Location
San Francisco, California
Year Founded
2007
LinkedIn® Page
https://www.linkedin.com/company/11405372 (683 employees)
  • Starter: $0
  • Growth: Starting at $19/month
Best alternative to AdRoll

Adobe Advertising Cloud

Digital advertising management system that ties directly into various modules within Adobe Creative Cloud