Home /
FileBlog Home /
Archives
EA Says: 'Maybe We Should Be More Innovative'
...comments which earned a 'noshitsherlock' tag on SlashDot. In This Wall St. Journal Article Electronic Arts Chief Executive John Riccitiello (who stepped up to manage the company in April) said that 'EA and others need both to push more aggressively beyond traditional audiences to court 'casual' consumers and to experiment more with new sales approaches -- outside the norm of selling $50 to $60 discs with 40-hour games that he says few players ever finish.'Can a company like EA really re-invent itself? I don't think that's a problem. Platforms like the Wii lend themselves to experimentation, and EA is already embracing the new console. The success of Nintendo's platform, as well as games like Guitar Hero, show that the market out there is ready to reward innovation. So my only comment to EA is, "Why have you waited this long to make it a priority?"
We'll see if EA's product backs up the company's word at this year's E3 convention, which (see below) kicks off this week in Santa Monica. EA is distributing Rock Band, which fills my pants with glee, so I'm giving the company the benefit of the doubt.
-Fargo
RSS Feeds